Act Early. Raise Big. AdvantageAI.
The first-of-its-kind digital data co-op can connect your organization with the best online donors in all of politics and supercharge your fundraising.
With grassroots fundraising reaching historic levels in 2020, there are more supporters giving to campaigns and causes online than ever before – and more competition to convert them into donors. The imperative for every organization, then, is finding a proven, scalable growth strategy that’s fast, reliable, and capable of providing a high return. Through AdvantageAI, we’ve done just that, combining the efficiency and predictability of fixed-cost acquisition with the kind of sophisticated predictive modeling that makes social media platforms like Facebook so powerful.
AdvantageAI’s members are leaders in the Democratic party, instrumental in flipping the Senate and keeping the House. They’re large, national nonprofits, progressive upstarts, and more. In AdvantageAI, these partners have combined to go further together than they could alone. As a result, AdvantageAI has helped its members raise more than $18 million, drive engagement, win key races, and power world-changing missions – all in just a few months!
Here’s what AdvantageAI can deliver for you:
- Fast and dependable payback on your investment: Members have seen higher donation rates compared to other fixed cost sources, leading to strong and reliable payback for newly acquired names.
- Strong engagement rates that preserve list health and allow for efficient onboarding: Every name delivered passes through a rigorous screen for recency of activity, and new members typically see open rates between 20% and 40% when mailing their new names.
- High-quality list growth at scale: The co-op contains more than 50 million email addresses and is constantly growing, providing high-quality inventory for even the largest programs.
Stacking up against comparable fixed-CPA sources:
Predictive modeling ensures lists delivered by AdvantageAI are designed specifically to be responsive to the messages of each member organization or campaign. While comparable fixed-CPA sources offer cheaper prices per name at the point of purchase, Advantage AI names donate at much higher rates, offering a faster and stronger return on spend– and open at much higher rates with fewer unsubscribes, preserving list health.
This data shows comparative return and engagement by fixed-cost sources in a one-month period: